http://www.kimmok.com Kim Mok Fri, 10 Jun 2011 14:01:09 +0000 http://www.kimmok.com en http://www.kimmok.com/AT-T-VALENTINE-S-DAY http://www.kimmok.com/following/kimmok.com/AT-T-VALENTINE-S-DAY Fri, 10 Jun 2011 14:01:09 +0000 Kim Mok 334247 Oh l’amour. Who knows more about it than Pepe Le Pew? For this AT&T Valentine’s Day ad, the master himself showed everyone how to say, “I love you” with the Samsung Propel. When people touched any letter on their computer keyboard or Samsung keypad, Pepe would tell them how to say it “love style.” <img src="http://payload.cargocollective.com/1/0/28494/334247/Pepe.jpg" border="0" width="302" height="601" width_o="302" height_o="601" src_o="http://payload.cargocollective.com/1/0/28494/334247/Pepe_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334247/Picture 5_3.png" border="0" width="300" height="595" width_o="300" height_o="595" src_o="http://payload.cargocollective.com/1/0/28494/334247/Picture 5_3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334247/Picture 6.png" border="0" width="598" height="601" width_o="598" height_o="601" src_o="http://payload.cargocollective.com/1/0/28494/334247/Picture 6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334247/Picture 5_1.png" border="0" width="596" height="595" width_o="596" height_o="595" src_o="http://payload.cargocollective.com/1/0/28494/334247/Picture 5_1_o.png" align="left" /> http://www.kimmok.com/SUAVE-CAN-YOU-TELL http://www.kimmok.com/following/kimmok.com/SUAVE-CAN-YOU-TELL Tue, 17 May 2011 16:57:03 +0000 Kim Mok 1454621 Sure, people can’t tell the difference between Suave Professionals and top salon brands when they have the products and a couple of hair models within reach. But what happens when they’re sitting at their computers? To find out, we could have easily created a passive yet passable online video experience where an expert tested the hair for viewers. But our goals were higher: We wanted people to not only interact with the head to head tests, but truly get excited about and invested in those tests. The answer: take normal, everyday and relatable “bad hair day” situations, crank them to 11, and then have people decide which model used Suave and which used a salon brand. Through this, we created an engaging, unique interactive experience that also definitively proved to people that Suave works just as well as snooty salon brands. <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots2.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots3.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots6.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots5.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots10.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots11_5.jpg" border="0" width="670" height="446" width_o="1575" height_o="1050" src_o="http://payload.cargocollective.com/1/0/28494/1454621/CYTscreenshots11_5_o.jpg" align="left" /> http://www.kimmok.com/AT-T-YOUNEWS http://www.kimmok.com/following/kimmok.com/AT-T-YOUNEWS Fri, 16 Jul 2010 01:57:12 +0000 Kim Mok 515265 In today’s social networking world, friends' and family's seemingly mundane updates about their lives have become this era's breaking news. And with the Motorola Backflip, all your updates stream live on one screen, so you never miss a thing. To promote the phone, we created the YouNews Facebook app. With one click of a button, it turned your tweets, Facebook photos and friends’ statuses into the front cover of a magazine. You could choose from three different magazine designs and customize the finished cover by selecting new photos and updates. The photos retained their original tags, allowing your completed cover to show up on your Facebook friends’ newsfeeds. A YouNews photo album was also automatically generated in your profile. Both tactics successfully helped spread PR for the app and the Motorola Backflip. LAUNCH APP <img src="http://payload.cargocollective.com/1/0/28494/515265/31112_397044974825_757784825_3883576_2870595_n.jpg" border="0" width="424" height="560" width_o="424" height_o="560" src_o="http://payload.cargocollective.com/1/0/28494/515265/31112_397044974825_757784825_3883576_2870595_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/30929_811903257324_12305042_45160659_5465072_n.jpg" border="0" width="424" height="560" width_o="424" height_o="560" src_o="http://payload.cargocollective.com/1/0/28494/515265/30929_811903257324_12305042_45160659_5465072_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/29203_448276969516_800059516_5833534_6356205_n.jpg" border="0" width="424" height="560" width_o="424" height_o="560" src_o="http://payload.cargocollective.com/1/0/28494/515265/29203_448276969516_800059516_5833534_6356205_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.27.00 AM.png" border="0" width="636" height="565" width_o="636" height_o="565" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.27.00 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.27.22 AM.png" border="0" width="635" height="569" width_o="635" height_o="569" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.27.22 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.28.23 AM.png" border="0" width="638" height="568" width_o="638" height_o="568" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.28.23 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.28.35 AM.png" border="0" width="643" height="570" width_o="643" height_o="570" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.28.35 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.15 AM.png" border="0" width="634" height="569" width_o="634" height_o="569" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.15 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.24 AM.png" border="0" width="486" height="152" width_o="486" height_o="152" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.24 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.32 AM.png" border="0" width="631" height="184" width_o="631" height_o="184" src_o="http://payload.cargocollective.com/1/0/28494/515265/Screen shot 2010-05-21 at 12.29.32 AM_o.png" align="left" /> http://www.kimmok.com/THE-MANIFESTO-MANIFESTO http://www.kimmok.com/following/kimmok.com/THE-MANIFESTO-MANIFESTO Thu, 15 Jul 2010 21:11:22 +0000 Kim Mok 514799 <img src="http://payload.cargocollective.com/1/0/28494/514799/Manifesto2.jpg" border="0" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload.cargocollective.com/1/0/28494/514799/Manifesto2_o.jpg" align="left" /> http://www.kimmok.com/AT-T-WINTER-OLYMPICS http://www.kimmok.com/following/kimmok.com/AT-T-WINTER-OLYMPICS Tue, 30 Mar 2010 15:18:41 +0000 Kim Mok 335458 During the Olympics, athletes become heroes to the entire world. So what better way to honor them than to create monuments in their likeness - and to use the power of AT&T mobile technology to put a modern spin on it? We created artistic, 3D, augmented reality statues of the athletes and hid them all over the U.S. We then encouraged people to use our mobile app to find them and leave tributes to Team USA. The monuments could be walked around and seen from all angles, just like real statues. <img src="http://payload.cargocollective.com/1/0/28494/335458/monuments.jpg" border="0" width="670" height="670" width_o="900" height_o="900" src_o="http://payload.cargocollective.com/1/0/28494/335458/monuments_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/335458/photo[4].jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/28494/335458/photo[4]_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/335458/photo[5].jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/28494/335458/photo[5]_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/335458/photo[2].jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/28494/335458/photo[2]_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/335458/photo[1].jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/28494/335458/photo[1]_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/335458/ARApolo.png" border="0" width="670" height="378" width_o="960" height_o="542" src_o="http://payload.cargocollective.com/1/0/28494/335458/ARApolo_o.png" align="left" /> http://www.kimmok.com/AT-T-FASTEST-3G http://www.kimmok.com/following/kimmok.com/AT-T-FASTEST-3G Tue, 30 Mar 2010 00:06:22 +0000 Kim Mok 334497 The bad date. The painfully sincere singer. Everyone has suffered through awkward and downright painful situations. But as these :15 spots show, AT&T 3G speed is there when you need it most. http://www.kimmok.com/SPECIAL-OLYMPICS-R-WORD http://www.kimmok.com/following/kimmok.com/SPECIAL-OLYMPICS-R-WORD Mon, 29 Mar 2010 23:07:37 +0000 Kim Mok 334428 People who would never utter a racist or bigoted word find themselves using the R-word freely and casually. In fact, it’s one of the last few slurs still deemed acceptable by society. Our advertising works to end the use of the R-word by showing how ubiquitous its use has become. We launched an online counter that tracked how many times the word is currently being used in the digital space. We also targeted individual sites by allowing users to count the R-word on any URL. The startling numbers generated by our counters serve as a wake-up call to society: it’s time to change the way we think about Intellectual Disabilities. A second phase introduced a graph that compared websites and showed increases or decreases in R-word usage. We also pulled in and exposed tweets and social networking messages that used the offensive word. LAUNCH SITE <img src="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_05.jpg" border="0" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_09.jpg" border="0" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_14.jpg" border="0" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/28494/334428/SO_visual_14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334428/RWordGraph.jpg" border="0" width="670" height="389" width_o="1250" height_o="726" src_o="http://payload.cargocollective.com/1/0/28494/334428/RWordGraph_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334428/RWordSocial.jpg" border="0" width="670" height="390" width_o="1250" height_o="729" src_o="http://payload.cargocollective.com/1/0/28494/334428/RWordSocial_o.jpg" align="left" /> http://www.kimmok.com/STARBUCKS-LOVE-PROJECT http://www.kimmok.com/following/kimmok.com/STARBUCKS-LOVE-PROJECT Mon, 29 Mar 2010 21:54:16 +0000 Kim Mok 334265 To help Starbucks stand out from traditional holiday marketing, we created a site that raised donations for the Global Fund to Fight AIDS in Africa. On December 7th, at 1:30 pm GMT, visitors to the Starbucks Love Project site watched a live satellite feed of over 156 countries uniting to sing “All You Need Is Love” at exactly the same time. People could then upload a video of their own performance to the map and watch thousands of videos from all around the world. All submissions contributed to the Global Fund. <img src="http://payload.cargocollective.com/1/0/28494/334265/sbux_love-grab-5_905.jpg" border="0" width="670" height="452" width_o="905" height_o="611" src_o="http://payload.cargocollective.com/1/0/28494/334265/sbux_love-grab-5_905_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334265/Picture 4.png" border="0" width="670" height="495" width_o="1237" height_o="915" src_o="http://payload.cargocollective.com/1/0/28494/334265/Picture 4_o.png" align="left" /> {<img src="http://payload.cargocollective.com/1/0/28494/334265/sbux_love-grab-3_905.jpg" border="0" width="670" height="452" width_o="905" height_o="611" src_o="http://payload.cargocollective.com/1/0/28494/334265/sbux_love-grab-3_905_o.jpg" align="left" /> http://www.kimmok.com/AT-T-SPEAK-IN-THUMBS http://www.kimmok.com/following/kimmok.com/AT-T-SPEAK-IN-THUMBS Mon, 29 Mar 2010 21:48:31 +0000 Kim Mok 334146 BRB. Does it mean “be right back”? Or “gone for several hours, possibly days”? The Speak In Thumbs microsite challenged people to ditch the shorthand and say what’s really on their mind. Using the full keypad of the Samsung Propel or Pantech Matrix, they could create their own interpretations of popular text abbreviations and see their entries displayed in a fun, interactive piece. LAUNCH SITE <img src="http://payload.cargocollective.com/1/0/28494/334146/Picture 3.png" border="0" width="670" height="449" width_o="807" height_o="541" src_o="http://payload.cargocollective.com/1/0/28494/334146/Picture 3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334146/Picture 4.png" border="0" width="670" height="448" width_o="805" height_o="539" src_o="http://payload.cargocollective.com/1/0/28494/334146/Picture 4_o.png" align="left" /> http://www.kimmok.com/PLAYSTATION-DEADLOCKED http://www.kimmok.com/following/kimmok.com/PLAYSTATION-DEADLOCKED Mon, 29 Mar 2010 21:48:29 +0000 Kim Mok 334061 It’s unethical. It’s immoral. But hey, it’s entertainment. Welcome to the world of Ratchet: Deadlocked, where contestants in the universe’s favorite TV game show often end up dead. Using the dark humor and biting satire Ratchet & Clank is known for, this game skewers the increasingly vulgar realm of reality television and celebrity culture. To capture this spirit, we posed the question: What would TV viewers in Ratchet’s world see when they channel surfed? <img src="http://payload.cargocollective.com/1/0/28494/334061/Picture 1.png" border="0" width="670" height="476" width_o="1155" height_o="822" src_o="http://payload.cargocollective.com/1/0/28494/334061/Picture 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334061/Picture 3.png" border="0" width="670" height="472" width_o="1157" height_o="816" src_o="http://payload.cargocollective.com/1/0/28494/334061/Picture 3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/28494/334061/Picture 5.png" border="0" width="670" height="472" width_o="1160" height_o="818" src_o="http://payload.cargocollective.com/1/0/28494/334061/Picture 5_o.png" align="left" />