Diet Coke global: CHOOSE LOVE OVER LIKE
We love to abuse the word love. "I love these shoes." "I love the snooze button." "I love toast." These things do not fill us with an all-consuming passion, the likes of which we’ve never felt before. That’s because we don’t love them. We like them.
In this film, we helped Diet Coke remind people that the two emotions are worlds apart. And, if they want to lead a life filled with real love, they just need to make a simple decision every single day, at every given moment.
Choose love over like.