Who is a Hennessy drinker? It's the quietly confident man in the corner of the club, radiating a certain intensity. Or the woman who's always a bit restless, preoccupied with a new challenge she hasn't quite yet conquered.

Hennessy drinkers share an unending drive. A gnawing, ravenous ambition. It's called the Wild Rabbit. And in this campaign, we encouraged Hennessy enthusiasts to find their own Wild Rabbit, and to chase it with abandon.