STARBUCKS: LOVE PROJECT
To help Starbucks stand out from traditional holiday marketing, we created a site that raised donations for the Global Fund to Fight AIDS in Africa. On December 7th, at 1:30 pm GMT, visitors to the Starbucks Love Project site watched a live satellite feed of over 156 countries uniting to sing “All You Need Is Love” at exactly the same time. People could then upload a video of their own performance to the map and watch thousands of videos from all around the world. All submissions contributed to the Global Fund.