Suave Hair Care wanted to ask people if they could tell the difference between Suave Professionals and top salon brands. Unfortunately, the brand also wanted this challenge to happen online — where people couldn't touch, smell, or get up close and personal with models' hair. 

That's a crazy demand, we thought. So, we came up with an equally crazy creative solution.

We took normal, everyday, and relatable “bad hair day” situations, cranked them to 11 and unleashed them on unsuspecting pairs of hair models. Online viewers could then choose which sopping-wet, covered-with-dirt, or just downright cranky model used Suave and which used a salon brand.

Through this, we created a unique, engaging experience which definitively proved that Suave works just as well as snooty salon brands.